typography task 2: Typographic Exploration & Communication

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8 May 2023 - 22 May 2023/ Week 6 - Week 8
Simon Ko Jing Liang 0364359
Typography / Bachelor of Design (Honours) in Creative Media
Task 2 Typographic Exploration & Communication (Text Formatting and Expression)



Lecture

INSTRUCTION






Task 2 Typographic Exploration & Communication

1. Text formatting Design


Fig 1
(4 May 2023)


Fig 2
(4 May 2023)



Fig 3
(15 June 2023)


Fig 4
(4 May 2023)

The idea is came from the most common composing that can see at everywhere.Put the title at the top and subtitle below it. Lastly, the text orderly from left to right.


Fig 5
(6 May 2023)

I placed the title in the middle and tilt it a little bit.Then draw two lines on both sides of it and put the subtitle on the left side of line.Lastly place the text as shown in figure.




Fig 6
(15 June 2023)
The design idea of the layout is come from the word 'unite" , so I make the two lines which start from U and I, mean that like holding hands(unite). Then the word 'visualize', means that stand on a high place and you can see much farther ahead. The letter A just a transition and 'better world' is place on the line is to express that although we stand on a high place and you can see much farther ahead but we need to stable when we make a better world.




Digitalize output



Fig 7
(6 May 2023)

Font style:(Text) Bodoni Std Book, (Subtitle) Gill Sans Std Bold Italic, (Title) Minion Pro Regular
Font size:12pt
Leading:14 pt
Tracking: 5
Paragraph spacing: 45
Alignment: Justify align left




Fig 8
(15 June 2023)

Font style:(Text) Bodoni Std (Subtitle)  ITC Garamond Std Bold (Title) Univers Lt Std 75 Black
Font size:10 pt
Leading: 12 pt
Tracking: -5
Paragraph spacing: 64
Alignment: Justify align left




Fig 9
(4 May 2023)

Font style:(Text) ITC Garamond Std Book, (subtitle)Gill Sans Std Bold Italic,(Title) Gill Sans Std Bold Condensed
Font size:11pt
Leading:13 pt
Tracking: -5
Paragraph spacing: 48
Alignment: Justify align left

Final Artwork


Fig 10 
(15 June 2023)




Feedback 

Week 6 - No too many fonts in an artwork 

Week 7 - The character length should be in suitable length, cannot too long.The title should let the reader read first and the type spacing cannot gap.


Reflection

Experience
During this process, I embarked on a quest to understand the power of typography in conveying messages and evoking emotions. I experimented with various typefaces, exploring their unique characteristics and studying their historical and cultural significance. Engaging in hands-on exercises, I manipulated letterforms, dissected typographic layouts, and observed how subtle changes in typography could completely transform the tone and meaning of written content.

Observation
Through my exploration, I observed that typography is not merely about selecting a font or arranging letters—it is an art form that communicates beyond words. Each typeface possesses its own personality, which can evoke specific emotions or convey particular moods. Bold, sharp-edged fonts exude confidence and strength, while delicate and flowing scripts evoke elegance and sophistication. Additionally, I noticed how the arrangement and spacing of letters can create harmony or tension within a design, greatly influencing the overall visual impact.

Findings
I found that understanding the intended message and audience is essential for making informed typographic choices. Different projects require distinct typographic treatments. For instance, a formal invitation might call for a traditional serif font, while a vibrant poster may benefit from a playful and energetic display typeface. Recognizing the intended purpose and aligning it with appropriate typography enables effective communication and resonates with the target audience.

Furthermore, I recognized the significance of hierarchy and organization in typographic design. By establishing a clear visual hierarchy through variations in font size, weight, and color, I observed that essential information can be emphasized, guiding the reader's attention and improving readability. Additionally, I learned that typographic grids and alignment principles provide structure and coherence, allowing the message to be conveyed in a visually pleasing and easily comprehensible manner.


Further Reading

Fig 12

The book is a comprehensive guide to exploring layout design principles and techniques. It covers topics such as grid systems, composition, and the effective use of white space. The book provides insights into typography in layouts, placement of visual elements, and dos and don'ts for creating consistent and responsive designs.